LinkedIn Connection Request Template
Proven LinkedIn connection request templates that boost acceptance rates. Personalization frameworks and examples for sales prospecting outreach.
LinkedIn Connection Request Framework
The 300-character limit on LinkedIn connection requests means every word must earn its place. This framework helps you craft personalized, high-converting connection requests that get accepted — not ignored.
The P-R-C Formula
P — Personalization Hook Open with something specific to the prospect. Reference a recent post, shared connection, mutual group, or company news. Generic openers like “I came across your profile” get ignored.
R — Relevance Bridge Connect your reason for reaching out to something they care about. This is where you show you understand their world, not just their job title.
C — Clear Intent End with a low-commitment reason to connect. Avoid pitching in the request itself — save that for the follow-up message.
Template Examples
Template 1: Shared Interest “Hi {FirstName}, loved your take on {Topic} in your recent post. We’re solving similar challenges at {YourCompany} — would be great to exchange notes.”
Template 2: Mutual Connection “Hi {FirstName}, {MutualConnection} mentioned you’re doing impressive work on {Initiative}. Always looking to connect with {Industry} leaders.”
Template 3: Company News “Hi {FirstName}, congrats on {CompanyMilestone}. We help companies at your stage with {RelevantOutcome} — happy to share what we’re seeing.”
Template 4: Content Engagement “Hi {FirstName}, your article on {Topic} resonated with me. I lead {Function} at {Company} and we’re tackling the same problem from a different angle.”
Best Practices
- Always view their profile before sending (they see the notification)
- Send requests Tuesday through Thursday for highest acceptance
- Keep messages under 200 characters when possible — shorter performs better
- Follow up within 24 hours of acceptance with a value-first message
- Track acceptance rates by template variant to optimize over time
Use Scrapine to automatically enrich prospect profiles before outreach so your personalization hooks reference real, current information rather than outdated data.