Mailshake Review — Sales Engagement & Cold Email Tool
Mailshake review covering cold email campaigns, phone dialer, and social selling features. See how this sales engagement platform handles outbound prospecting.
Pros
- ✓ Easy to learn with minimal setup time
- ✓ Built-in phone dialer on higher plans
- ✓ Good LinkedIn automation integration
Cons
- ✕ Limited email sending accounts per plan
- ✕ Deliverability tools less advanced than competitors
- ✕ Higher per-seat cost than newer alternatives
Mailshake is a sales engagement platform that combines cold email, phone dialing, and social selling into a single tool for outbound sales teams. The platform has been in the market since 2017, establishing a stable feature set focused on accessibility and ease of use.
The email campaign builder is straightforward. You create sequences with multiple follow-up steps, personalize with merge fields, and set sending schedules. The AI writing assistant helps generate email copy and subject lines based on your prompt inputs. Campaign setup can be completed in minutes, which is faster than more complex platforms.
The built-in phone dialer, available on the Sales Engagement plan, lets you make calls directly from the platform with click-to-call functionality, call recording, and voicemail drop. Having phone touchpoints alongside email sequences creates a more effective multichannel cadence without requiring a separate dialing tool.
LinkedIn automation integrates social selling steps into your sequences. You can include profile views, connection requests, and direct messages as steps alongside email and phone touchpoints. This multichannel approach is increasingly important as email-only outreach becomes less effective.
Lead Catcher monitors replies and classifies them based on sentiment, routing positive responses to the appropriate team member. This automated reply handling saves time for teams managing high-volume campaigns.
Data Finder provides a built-in prospecting database for finding contacts by role, company, and industry. While not as comprehensive as dedicated data providers, it adds convenience for teams that want to find and engage prospects without switching tools.
Pricing starts at $29 per user per month for email-only functionality, with the Sales Engagement plan at $99 per user per month adding phone, LinkedIn, and advanced features. The per-user pricing model and limited sending account allocation make Mailshake less cost-effective than newer tools like Instantly for high-volume cold email.