Lemlist Review — Multichannel Sales Engagement Platform
Lemlist review covering multichannel outreach, personalization, and LinkedIn automation. See how this platform handles cold email and social selling sequences.
Pros
- ✓ Strong multichannel sequences including LinkedIn
- ✓ Advanced personalization with custom images and videos
- ✓ Built-in email warmup tool (Lemwarm)
Cons
- ✕ Per-seat pricing gets expensive for teams
- ✕ Interface can feel complex for new users
- ✕ LinkedIn automation requires Chrome extension
Lemlist is a multichannel sales engagement platform that combines cold email, LinkedIn outreach, and phone touchpoints into unified sequences. The platform is known for its personalization capabilities, including custom images and videos that make outreach stand out in crowded inboxes.
The multichannel sequencing engine is Lemlist’s core strength. You can build sequences that start with a LinkedIn connection request, follow up with a personalized email, then trigger a phone call task — all managed within a single workflow. This approach mirrors how modern SDRs actually prospect, rather than forcing email-only campaigns.
Personalization goes beyond basic merge fields. Lemlist can generate custom images with the prospect’s name, company logo, or website screenshot embedded directly in the email. Dynamic landing pages personalized for each recipient are another creative option. These visual personalization techniques typically drive higher response rates than text-only personalization.
Lemwarm, the built-in email warmup tool, prepares new email accounts for outbound campaigns. It works similarly to Instantly’s warmup network, exchanging emails within a user pool to build sender reputation. Having warmup built into the same platform simplifies the deliverability workflow.
The LinkedIn integration automates profile visits, connection requests, and direct messages as steps within your sequences. This requires the Lemlist Chrome extension to be running, which means your browser needs to be active for LinkedIn steps to execute.
The built-in B2B lead database provides contact information for building prospect lists without leaving the platform. While not as extensive as dedicated data providers, it covers the basics for teams that want an all-in-one solution.
Pricing starts at $39 per seat per month for email-only campaigns. The multichannel plan at $69 per seat adds LinkedIn and calling features. Per-seat pricing means costs multiply with team size, which can make Lemlist significantly more expensive than per-account tools like Instantly for larger teams.