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Scrapine by GTM S t a c k
Lead Scraping

Job Change Alert Pipeline

Get instant alerts when prospects or champions change jobs. Automatically enrich their new role and trigger re-engagement outreach at the perfect moment.

Trigger

Job change detected for a monitored contact

1

Detect job change

Scrapine identifies when a contact in your CRM changes companies or roles

2

Enrich new position

Gather new company data, email address, phone number, and org chart context

3

Evaluate opportunity

Score the new company against your ICP to determine if it is a viable target

4

Trigger outreach

Create a CRM task or launch a personalized re-engagement sequence

Job Change Alert Pipeline

Job changes are the highest-converting trigger event in B2B sales. When someone who knows your product moves to a new company, you have a warm introduction and a champion in place. This automation ensures you never miss these golden opportunities.

How It Works

Scrapine monitors all contacts in your CRM for job changes — comparing current employment data against LinkedIn profiles, email bounce signals, and other indicators. When a change is detected, the system enriches the contact’s new position with updated company information, a new business email address, and organizational context.

The new company is then scored against your ICP. If it is a fit, the system creates a CRM task for the assigned rep with full context: the contact’s history with your company, their new role and company, and a recommended outreach approach. For high-priority changes, Scrapine can automatically launch a personalized re-engagement email sequence.

Why This Matters

Research shows that contacting someone within 30 days of a job change yields 3-5x higher response rates than standard cold outreach. The person is in setup mode, building their new tech stack, and receptive to vendors they already trust. After 90 days, this window closes as they settle into existing tools and processes.

Without automated monitoring, most teams only discover job changes when an email bounces or a renewal conversation reveals the champion has left. By then, the opportunity window has often passed.

Configuration Options

Set monitoring scope (all CRM contacts, specific segments, or named accounts only), choose alert channels (Slack, email, CRM tasks), configure auto-sequence triggers for high-ICP matches, and define follow-up timing rules.

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