Auto-Enrich New CRM Contacts
Automatically enrich new CRM contacts with verified email, phone, company data, and AI lead scores. Keep your Salesforce or HubSpot data complete and current.
Trigger
New contact added to Salesforce
Detect new contact
Scrapine monitors your CRM for new records added by any team member
Enrich contact data
Automatically append verified email, phone, LinkedIn URL, and company data
Score the lead
AI scores the contact based on ICP fit, firmographics, and intent signals
Update CRM record
Push enriched data and lead score back to your CRM in real time
Auto-Enrich New CRM Contacts
Every new contact that enters your CRM arrives incomplete. Reps add a name and company but skip the phone number. Marketing imports a list with email addresses but no job titles. This automation ensures every contact record is complete within seconds of creation.
How It Works
When any team member adds a new contact to your CRM — whether manually, through a form submission, or via a list import — Scrapine automatically detects the new record and triggers the enrichment workflow. The system matches the contact against multiple data sources to fill in missing fields including verified email address, direct phone number, LinkedIn profile URL, job title, seniority level, and company firmographics.
After enrichment, the AI lead scoring engine evaluates the contact against your ICP criteria and assigns a score. High-scoring contacts are flagged for immediate sales follow-up, while lower-scoring contacts are routed to nurture sequences.
Why This Matters
Manual enrichment takes 5-10 minutes per contact. For an SDR team adding 50 contacts per day, that is 4-8 hours of research time saved daily. More importantly, automated enrichment happens instantly — the contact is sales-ready within seconds, not hours.
Data completeness also drives downstream performance. Contacts with verified email addresses, accurate job titles, and complete company data convert at significantly higher rates because outreach can be properly personalized and targeted.
Configuration Options
You can customize which fields to enrich, set minimum confidence thresholds for data matches, and define routing rules based on lead score ranges. The automation works with Salesforce, HubSpot, and Pipedrive out of the box.