Sales Cadence Planner

A structured cadence ensures consistent outreach across channels without overwhelming prospects. This planner helps you design a multi-touch sequence that balances persistence with professionalism.

18-Day Multi-Channel Cadence

Day	Channel	Action	Notes
1	Email	Value-first cold email	Reference specific trigger event
2	LinkedIn	View profile + connect	Use personalized connection note
3	Phone	Discovery call attempt	Leave voicemail if no answer
5	Email	Follow-up with social proof	Share relevant case study
7	LinkedIn	Engage with their content	Like or comment on a post
8	Phone	Second call attempt	Try different time of day
10	Email	New angle or insight	Share industry benchmark
12	LinkedIn	Send InMail or DM	Only if connected, otherwise skip
14	Email	Breakup tease with value	Offer free resource
16	Phone	Final call attempt	Reference previous touches
18	Email	Clean break email	Professional close, leave door open

Channel-Specific Guidelines

Email: Keep under 125 words. Personalize the first line. Vary subject lines. Send between 8-10 AM in their timezone.

Phone: Call between 10-11:30 AM or 1:30-3 PM. Prepare a 30-second pitch. Always leave a voicemail referencing your email.

LinkedIn: Only engage authentically — forced interactions are obvious. Comment on posts before pitching. Keep messages conversational.

Cadence Variations by Segment

Enterprise (1000+ employees): Extend to 28 days. Add 3 more touches. Include direct mail for key accounts.

Mid-Market (100-999 employees): Use the standard 18-day cadence above.

SMB (under 100 employees): Compress to 12 days. Reduce to 7-8 total touches. Prioritize email and LinkedIn over phone.

Metrics to Track

Touches per meeting booked (target: 15-20)
Best-performing channel by reply rate
Optimal time of day for each channel
Drop-off point in the sequence (where do prospects engage?)

Use Scrapine to automatically enrich contacts with verified phone numbers, email addresses, and LinkedIn profiles so every channel in your cadence has accurate data.