Outbound Metrics Dashboard

Outbound Metrics Dashboard Template

You cannot improve what you do not measure. This dashboard template gives your sales leadership a clear view of outbound performance from top-of-funnel activity through to revenue.

Activity Metrics (Leading Indicators)

Track daily and weekly to ensure sufficient pipeline generation activity.

Metric	Daily Target	Weekly Target	Actual
Emails sent	50-75	250-375	___
Calls made	30-50	150-250	___
LinkedIn touches	20-30	100-150	___
New contacts added	15-25	75-125	___
Voicemails left	10-15	50-75	___

Conversion Metrics (Quality Indicators)

Track weekly and monthly to measure outreach effectiveness.

Metric	Benchmark	Your Rate
Email open rate	45-65%	___%
Email reply rate	3-8%	___%
Positive reply rate	1.5-4%	___%
Call connect rate	5-15%	___%
LinkedIn acceptance rate	25-40%	___%
Meeting booked rate	2-5% of touches	___%

Efficiency Metrics

Metric	Formula	Your Number
Touches per meeting	Total touches / meetings booked	___
Cost per meeting	(SDR comp + tools) / meetings booked	$___
Time to first meeting	Days from first touch to meeting	___
Emails per reply	Emails sent / total replies	___
Calls per connect	Calls made / live conversations	___

Pipeline Metrics (Lagging Indicators)

Metric	Monthly Target	Actual
Meetings booked	___	___
Meetings held (show rate)	___ (80%+)	___
SQLs generated	___	___
Pipeline created ($)	$___	$___
Opportunities won ($)	$___	$___

SDR Leaderboard

Rep	Emails	Calls	Meetings	Pipeline $	Efficiency Score
Rep 1	___	___	___	$___	___
Rep 2	___	___	___	$___	___
Rep 3	___	___	___	$___	___

Review Cadence

• Daily: Activity metrics standup (5 minutes)
• Weekly: Conversion and efficiency review
• Monthly: Full pipeline and revenue attribution analysis
• Quarterly: Strategy adjustment based on trends

Scrapine feeds accurate, enriched contacts into your outbound engine, improving conversion metrics at every stage by ensuring your team reaches real people with verified data.