Conference Lead Capture Playbook
Maximize conference ROI by using Scrapine to capture, enrich, and follow up with attendees before, during, and after events for faster post-event pipeline.
Overview
Conferences represent a major investment, and most teams fail to capture full value from the contacts they make. This playbook shows you how to use Scrapine to build attendee lists before the event, enrich contacts during the event, and launch follow-up sequences within 24 hours of the event ending.
Step 1: Pre-Event Attendee Research
Most conferences publish speaker lists, sponsor pages, and sometimes attendee directories. Use Scrapine to scrape these sources and build a pre-event target list. Enrich each contact with verified email and company data. Identify the 20 to 30 highest-value attendees and schedule meetings before the event starts.
Step 2: Build Your Event Hit List
From the enriched attendee list, create a prioritized hit list for your team. Rank contacts by ICP fit score and assign them to specific team members. Share the list in a Google Sheet or Notion database so everyone knows who to seek out during networking sessions, booth visits, and social events.
Step 3: Capture Contacts During the Event
As your team meets new contacts at the event, add them to Scrapine in real time using the mobile app or a shared spreadsheet. Capture name, company, and any notes about the conversation. Scrapine enriches the contact immediately with verified email, phone, and company data so you have complete records before the event ends.
Step 4: Same-Day Follow-Up
Do not wait until you are back in the office. Within hours of meeting a prospect, send a personalized follow-up email referencing your conversation. Use Scrapine’s enrichment data to add relevant context. Contacts who receive same-day follow-up convert to meetings at 3x the rate of those contacted a week later.
Step 5: Post-Event Sequence Enrollment
For contacts you did not meet personally, launch a post-event outbound sequence within 24 to 48 hours. Reference the shared event as a natural conversation starter. Use Scrapine’s enrichment data to personalize beyond just the event. Segment by persona and company size for tailored messaging.
Step 6: Measure Event ROI
Track pipeline generated from event contacts in your CRM using source tags. Compare the cost of the event against meetings booked and pipeline generated to calculate true event ROI. Use this data to decide which events to attend next year.