How Quantum HR Booked 200 Demos in One Quarter with Scrapine
50-200 employees
200
Demos booked in one quarter
5,000+
HR leader contacts discovered
40%
Cost per demo reduction
"Scrapine helped us find HR leaders at companies that are actually growing and hiring. That intent signal made all the difference in our conversion rates."
— Nina Johansson , VP Marketing
Challenge
Quantum HR, a people analytics and workforce planning platform, targets VP HR and Chief People Officer roles at companies with 200 to 5,000 employees that are actively growing their teams. The challenge was twofold: finding verified contact data for HR leaders, who are moderately represented in B2B databases but often with outdated information, and identifying which companies were in an active growth phase where workforce planning tools become a priority.
Their previous approach of purchasing static contact lists resulted in low response rates because the outreach lacked timing relevance. They were reaching HR leaders at companies that were not actively hiring or growing.
Solution
Quantum HR implemented Scrapine to combine contact enrichment with hiring intent signals. Scrapine monitored job boards and company career pages to identify organizations with accelerating hiring volume, defined as companies that increased their open roles by 50 percent or more in the past 90 days. For each high-growth company, Scrapine identified and enriched HR leadership contacts with verified email, phone, LinkedIn profile, and company details.
The enriched leads with hiring intent scores were pushed to HubSpot and Salesloft, where the team ran multi-channel sequences personalized with specific growth metrics for each company.
Results
Quantum HR discovered over 5,000 verified HR leader contacts at actively growing companies in their first quarter with Scrapine. The team booked 200 product demos, up from 80 the previous quarter. Cost per demo dropped 40 percent as they eliminated spend on static data lists. The hiring intent signal proved transformative: outreach to companies with strong growth signals converted to demos at 3x the rate of generic lists. Pipeline value from Scrapine-sourced leads reached $1.8M in the first quarter.