How LogiFlow Automated Supply Chain Lead Generation with Scrapine

Challenge

LogiFlow, a supply chain visibility platform, sells to logistics managers, VP Operations, and supply chain directors at manufacturing and distribution companies. Their target market was poorly served by traditional B2B data providers, which focused heavily on technology and financial services companies. Supply chain professionals rarely maintain active LinkedIn profiles, and company websites in the logistics sector often lack leadership team pages.

The sales team relied on trade show contacts and referrals, resulting in inconsistent pipeline and slow growth.

Solution

LogiFlow deployed Scrapine to scrape logistics-specific data sources including freight broker directories, warehouse association member lists, supply chain conference attendee databases, industry trade publications, and DOT carrier registries. Custom extraction rules pulled operations and supply chain leadership contacts from these specialized sources.

Each contact was enriched with verified email, phone, company size, fleet size, geographic coverage, and technology systems in use. The data was synced to Salesforce with detailed segmentation tags for targeted campaigns by company type, size, and geography.

Results

LogiFlow enriched over 8,000 supply chain contacts in their first six months with Scrapine, compared to the 1,200 they had accumulated over three years of manual prospecting. The lead-to-demo conversion rate for Scrapine-sourced leads was 5.8 percent, outperforming trade show leads at 3.2 percent. Customer base grew 45 percent year over year, and the company expanded into three new geographic markets they previously could not reach due to lack of contact data.