How EduScale Enrolled 50 New School Districts with Scrapine
50-200 employees
50
New districts enrolled
2,200+
Superintendent contacts discovered
11%
Outreach response rate
"School district data is almost impossible to find through traditional B2B tools. Scrapine pulled it from the actual source, school websites and state databases."
— Tom Bradley , Director of Partnerships
Challenge
EduScale, a learning management platform for K-12 school districts, struggled with one of the most unique prospecting challenges in B2B: reaching school district administrators. Superintendents, curriculum directors, and technology coordinators are not typically found on LinkedIn or in standard B2B databases. Their contact information lives on individual school district websites, state education department databases, and conference attendee lists that are difficult to access at scale.
EduScale’s sales team was manually visiting hundreds of school district websites to find contact information, a process that limited them to prospecting in only two states at a time.
Solution
EduScale configured Scrapine to systematically scrape school district websites, state education department directories, and education conference attendee lists across all 50 states. Custom extraction rules pulled superintendent names, curriculum director contacts, technology coordinator emails, district enrollment sizes, and technology budget indicators.
The data was enriched with verified email addresses and phone numbers, then synced to HubSpot with district-level metadata including state, enrollment size, current LMS provider, and funding status. The team built targeted outreach sequences for each persona type and district size segment.
Results
EduScale expanded their prospecting from two states to 28 states within the first quarter. They discovered over 2,200 superintendent-level contacts with verified email addresses. The response rate on outreach to Scrapine-sourced contacts reached 11 percent, the highest in the company’s history. Fifty new school districts enrolled during the school year, representing a 120 percent increase over the prior year. The data also revealed that districts in states with recent technology funding mandates converted at 3x the average rate, helping EduScale focus resources on the highest-opportunity markets.