How DataPulse Cut Prospecting Costs by 60% with Scrapine
200-500 employees
60%
Reduction in prospecting costs
2.5x
Increase in reply rates
15,000+
Leads enriched per month
"We were paying for three different data tools and still getting incomplete records. Scrapine gave us better data at a fraction of the cost."
— Sarah Kim , Director of Revenue Operations
Challenge
DataPulse, a business analytics platform, had built their outbound engine on a patchwork of data providers. They were subscribing to three separate tools for contact data, technographic intelligence, and email verification. Despite the combined spend of over $8,000 per month, their data was fragmented and often contradictory. Reps had to cross-reference multiple sources before trusting a single contact record, and enrichment coverage for their mid-market target segment was patchy at best.
The RevOps team spent hours each week reconciling data across platforms, and their SDRs still dealt with high bounce rates and outdated contact information. They needed a unified solution that could replace multiple tools without sacrificing data quality.
Solution
DataPulse consolidated their data stack by implementing Scrapine as their single source of prospect intelligence. Scrapine’s web scraping engine covered the same ground as their three previous tools, pulling contact data from LinkedIn, company websites, job boards, and technology directories. The built-in email verification eliminated the need for a separate verification tool.
They connected Scrapine to their HubSpot CRM and Outreach sequences via native integrations. A custom enrichment workflow was set up to process their existing database of 45,000 contacts, refreshing stale records and filling in missing fields.
Results
After migrating to Scrapine, DataPulse reduced their monthly data tooling spend from $8,000 to $3,200, a 60 percent reduction. Data quality actually improved, with email accuracy rising to 96 percent and enrichment coverage increasing from 72 percent to 91 percent across their target market. Reply rates on outbound campaigns jumped 2.5x as reps reached the right people with the right information. The RevOps team reclaimed ten hours per week previously spent on data reconciliation.