How CloudOps Tripled Their Pipeline with Scrapine
50-200 employees
3x
More qualified leads per week
75%
Reduction in prospecting time
97%
Email accuracy rate
"Scrapine replaced our entire manual prospecting workflow. Our SDRs went from spending half their day researching to spending almost all of it selling."
— Marcus Chen , VP Sales
Challenge
CloudOps, a cloud infrastructure management platform, was struggling to scale their outbound sales motion. Their team of eight SDRs spent an average of three hours per day manually researching prospects on LinkedIn, company websites, and industry directories. The data they collected was inconsistent, often outdated, and required manual entry into their CRM. With ambitious growth targets and a competitive market, they needed a way to dramatically increase prospecting efficiency without expanding headcount.
The team had tried several data providers but found that static databases quickly went stale, especially in the fast-moving cloud infrastructure space where job changes and company pivots happen frequently. They needed real-time data that reflected the current state of their target market.
Solution
CloudOps implemented Scrapine to automate their entire lead discovery and enrichment workflow. They configured Scrapine to continuously scrape target company websites, LinkedIn profiles, and industry job boards for prospects matching their ideal customer profile: DevOps managers and VP Engineering roles at companies with 100 to 5,000 employees using AWS or Azure.
Scrapine’s integration with their Salesforce CRM ensured that every enriched lead was automatically deduplicated and routed to the right SDR based on territory. The team also set up Slack notifications for high-priority leads, enabling reps to act on fresh prospects within minutes of discovery.
Results
Within the first quarter of using Scrapine, CloudOps saw transformative results. Their weekly qualified lead volume tripled from 120 to over 360 leads per week. SDRs reduced their daily prospecting time from three hours to under 45 minutes, freeing up time for actual selling activities. Email accuracy improved to 97 percent, cutting bounce rates from 12 percent to under 3 percent. The downstream impact was significant: pipeline value grew by 2.4x and the team exceeded their quarterly booking target by 18 percent, all without adding a single new hire.