Lead Score New Signups
Automatically score every new signup with AI-powered lead scoring. Prioritize sales follow-up based on ICP fit, company size, and intent signals.
Trigger
New user signup on your website or product
Capture signup data
Scrapine receives the new signup details via webhook or CRM integration
Enrich the profile
Append company data, firmographics, technographics, and social profiles
Calculate lead score
AI model scores the lead across fit, intent, and engagement dimensions
Route by score
High scores get immediate sales outreach, low scores enter nurture sequences
Lead Score New Signups
Not every signup deserves a sales call. This automation scores every new signup within seconds of registration, so your team knows exactly who to prioritize and who to nurture — eliminating the guesswork that wastes sales capacity.
How It Works
When someone signs up on your website or product, Scrapine receives the event via webhook and immediately begins enrichment. Using the email address and any additional signup data, the system identifies the person’s company, role, seniority, and company firmographics. This enriched profile is then fed into the AI lead scoring model.
The scoring model evaluates fit (how well the company and person match your ICP), intent (signals of active buying behavior), and engagement (signup source, pages visited, content consumed). The resulting score determines routing: high-scoring leads are assigned to sales reps for immediate outreach, while lower-scoring leads enter automated nurture sequences.
Why This Matters
Speed to lead is one of the strongest predictors of conversion. Responding to a high-fit signup within 5 minutes yields 8x higher conversion than responding within an hour. But you cannot respond to every signup in 5 minutes — you need scoring to tell you which ones to prioritize.
Without automated scoring, reps either cherry-pick leads based on gut feeling (missing good ones) or work them in order (wasting time on poor-fit leads). Automated scoring eliminates both problems.
Configuration Options
Customize scoring weights for each dimension, set threshold scores for routing tiers, choose notification channels for high-priority leads, and define the nurture sequence for lower-scoring signups. The scoring model learns from your conversion data over time to improve accuracy.